Gojek Rebrand Story
Gojek Rebrand Story
Gojek Rebrand Story
Gojek Rebrand Story
Gojek Indonesia rebranded after nine years, unveiling their new identity, Solv. EUNOIANS brought this to life through an engaging animated explainer video.
Client
Gojek Indonesia
YEAR
2023
ABOUT PROJECT
Gojek Indonesia marked its ninth anniversary by rebranding, unveiling Solv, a visual identity that unites all of their services under one symbol. EUNOIANS was entrusted with the task of bringing this bold new identity to life through an animated explainer video. Working with a fresh experimental art style, we crafted a visually compelling narrative, blending design, animation, and storytelling. This project celebrated Gojek’s journey and the evolution of their brand, and the video quickly became a sensation in Indonesia.
Gojek Indonesia marked its ninth anniversary by rebranding, unveiling Solv, a visual identity that unites all of their services under one symbol. EUNOIANS was entrusted with the task of bringing this bold new identity to life through an animated explainer video. Working with a fresh experimental art style, we crafted a visually compelling narrative, blending design, animation, and storytelling. This project celebrated Gojek’s journey and the evolution of their brand, and the video quickly became a sensation in Indonesia.
Gojek Indonesia marked its ninth anniversary by rebranding, unveiling Solv, a visual identity that unites all of their services under one symbol. EUNOIANS was entrusted with the task of bringing this bold new identity to life through an animated explainer video. Working with a fresh experimental art style, we crafted a visually compelling narrative, blending design, animation, and storytelling. This project celebrated Gojek’s journey and the evolution of their brand, and the video quickly became a sensation in Indonesia.
Gojek Indonesia marked its ninth anniversary by rebranding, unveiling Solv, a visual identity that unites all of their services under one symbol. EUNOIANS was entrusted with the task of bringing this bold new identity to life through an animated explainer video. Working with a fresh experimental art style, we crafted a visually compelling narrative, blending design, animation, and storytelling. This project celebrated Gojek’s journey and the evolution of their brand, and the video quickly became a sensation in Indonesia.
Our Process
When Gojek Indonesia introduced Solv, their new visual identity, EUNOIANS was tasked with creating an animated explainer video to bring this transformation to life. We began by understanding the brand’s vision and carefully translating it into a dynamic storyboard. Our team experimented with a bold, innovative art style, capturing the essence of their fresh identity. With the visual direction established, our animators meticulously brought each frame to life, focusing on energy, fluidity, and compelling storytelling. The final video became a standout piece in Gojek’s rebranding campaign, successfully introducing Solv to the public. It resonated with their audience, leaving a lasting impact and reinforcing Gojek’s new vision for the future.
When Gojek Indonesia introduced Solv, their new visual identity, EUNOIANS was tasked with creating an animated explainer video to bring this transformation to life. We began by understanding the brand’s vision and carefully translating it into a dynamic storyboard. Our team experimented with a bold, innovative art style, capturing the essence of their fresh identity. With the visual direction established, our animators meticulously brought each frame to life, focusing on energy, fluidity, and compelling storytelling. The final video became a standout piece in Gojek’s rebranding campaign, successfully introducing Solv to the public. It resonated with their audience, leaving a lasting impact and reinforcing Gojek’s new vision for the future.
When Gojek Indonesia introduced Solv, their new visual identity, EUNOIANS was tasked with creating an animated explainer video to bring this transformation to life. We began by understanding the brand’s vision and carefully translating it into a dynamic storyboard. Our team experimented with a bold, innovative art style, capturing the essence of their fresh identity. With the visual direction established, our animators meticulously brought each frame to life, focusing on energy, fluidity, and compelling storytelling. The final video became a standout piece in Gojek’s rebranding campaign, successfully introducing Solv to the public. It resonated with their audience, leaving a lasting impact and reinforcing Gojek’s new vision for the future.
When Gojek Indonesia introduced Solv, their new visual identity, EUNOIANS was tasked with creating an animated explainer video to bring this transformation to life. We began by understanding the brand’s vision and carefully translating it into a dynamic storyboard. Our team experimented with a bold, innovative art style, capturing the essence of their fresh identity. With the visual direction established, our animators meticulously brought each frame to life, focusing on energy, fluidity, and compelling storytelling. The final video became a standout piece in Gojek’s rebranding campaign, successfully introducing Solv to the public. It resonated with their audience, leaving a lasting impact and reinforcing Gojek’s new vision for the future.
Delivering the Final Story
The final video was more than just a visual treat; it was a powerful story that illustrated Gojek’s evolution. Launched as a key element of the rebrand campaign, the explainer video was instrumental in introducing Solv to the public, reinforcing Gojek’s identity and vision for the future.
The final video was more than just a visual treat; it was a powerful story that illustrated Gojek’s evolution. Launched as a key element of the rebrand campaign, the explainer video was instrumental in introducing Solv to the public, reinforcing Gojek’s identity and vision for the future.
The final video was more than just a visual treat; it was a powerful story that illustrated Gojek’s evolution. Launched as a key element of the rebrand campaign, the explainer video was instrumental in introducing Solv to the public, reinforcing Gojek’s identity and vision for the future.
The final video was more than just a visual treat; it was a powerful story that illustrated Gojek’s evolution. Launched as a key element of the rebrand campaign, the explainer video was instrumental in introducing Solv to the public, reinforcing Gojek’s identity and vision for the future.
Project credits
Creative director Seerow Unni, Executive Producer Azeem Kattali, Story Board Imodraj Mohanamani, Animation Director Rajesh Velachery, Animator Mithun Krishna, Animator Jeroy Joseph
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